From the workforce at FutureDeluxe: “Working in shut partnership with the World Model workforce at Amazon, we crafted a brand new cinematic opener, reimagining the Prime Video expertise in movement for a worldwide viewers of over 200 million individuals.
“Constructing off of the brand new model id that Pentagram was establishing in tandem, we have been challenged with capturing this new model persona whereas guaranteeing the opener can be versatile sufficient to take a seat comfortably in entrance of the myriad content material that Prime Video provides.
“Early R&D explored leveraging the recognizable Amazon Smile. We rapidly honed in on simply the proper edge, affectionately often known as the Dimple, as an ownable and iconic form to lean into.
“Early R&D explored leveraging the recognizable Amazon Smile. We rapidly honed in on simply the proper edge, affectionately often known as the Dimple, as an ownable and iconic form to lean into.”
“This curved geometry allowed us the pliability to nest and layer with the intention to create new constructions earlier than lastly arriving on the infinite staircase, with every step representing one of many many layers of choices inside Prime Video’s world of immersive leisure.
“The opener has turn out to be a key part of the broader rebrand of Prime Video, efficiently setting the tone for the way forward for the model and carving out a brand new area for the streaming service inside on-demand leisure as a complete.”
Watch the completed open:
Shopper: Amazon
Company: Pentagram
Manufacturing: FutureDeluxe
ECD: Ant Baena
CD: Kevin Stein, Bryant Nichols
Producer: Angel Hu
Designer/animator: Kevin Stein, Bryant Nichols, Garett Gioia, Sam Cividanis, Alec Burns, Matt Taylor, Stefan Kang, Andy Hahn, Dan Darling, Conlan Normington, Matt Hopkins, Diogo Paixão
Audio: Zelig
HDR/versioning: PictureHead
