Didn’t get an opportunity to hitch our Prime Video Tendencies webinar? Right here’s a recap of what you missed!
Prime video tendencies of 2023
My title is Sally Sargood, and I am the chief video officer at Animoto. Right this moment I’m going to share a few of the adjustments that we have seen taking place within the video house and the way video is evolving, particularly for companies and within the office. I even have a bunch of examples to indicate you real-life examples from actual companies as a result of there’s nothing extra inspiring than seeing what different individuals are making.
For these of you who do not find out about Animoto, we’re an internet video creation instrument that makes it simple for anybody to create skilled movies with completely no modifying expertise needed. We have been an internet video creator for over 15 years. And with all kinds of templates, and a easy drag-and-drop interface, you can also make movies in minutes.
It is completely no secret that video is all over the place. It solely appears to be rising with better use instances and increasingly individuals utilizing it. We used to assume that video was social media – video initially exploded with the rise of social media. We noticed Fb begin to favor video, then Instagram with the introduction of Reels, the rise of TikTok, and, after all, the regular presence of YouTube for tutorials and vlogs. However in the course of the pandemic, we noticed individuals go browsing to attach with others, as a result of we could not join every other manner. All of us jumped on Zoom, and instantly conferences have been held by way of video.
Now, submit pandemic, firms and companies have realized that connecting with video is definitely working and serving to to have interaction their staff and clients. That is the place we’ve got seen the most important shift in video tendencies. Simply final 12 months, we surveyed over 400 small and medium companies who have been creating movies and requested them how they have been utilizing video. The outcomes have been fairly eye opening.
What kinds of movies companies are creating
We discovered that organizations aren’t simply creating video advertisements or utilizing video for Zoom conferences anymore. Right this moment, companies use video to show and educate their groups in a extra participating and memorable manner. Opposite to earlier years, the place advertising and marketing movies reigned supreme, the commonest movies made by companies have been really coaching movies. These movies are far more participating than conventional dwell video conferences, they usually permit viewers to pause and devour the data at their very own tempo. This can be a actual profit while you’re in your individual house and making an attempt to finish these coaching movies by yourself time.
These components helped to extend data retention, completion, and compliance charges for coaching movies. This is the reason individuals are embracing it a lot – as a result of it is working. Presentation, social media, web site content material, promoting, and recruiting and worker onboarding movies have been additionally kinds of movies that we noticed companies making steadily. This additionally illustrates the shift to inside enterprise movies.
How companies are utilizing video
As a comply with as much as what sorts of movies they have been making, we additionally requested companies how they’re utilizing video. To no shock, the most well-liked response was for coaching and onboarding new group members. Advertising and marketing to new clients and fascinating present clients have been additionally large use instances.
Video means that you can present and inform precisely what your viewers must know. We’re seeing that display screen and webcam recordings assist reduce down the time and back-and-forth communications by displaying your viewers precisely what they should see. We’re additionally discovering that webcam recordings assist groups to create a extra private reference to staff and clients alike. Simply turning that digicam on helps to attach when you possibly can’t be in individual.
The place companies are sharing movies
We have been additionally curious to learn the way and the place companies have been sharing movies. We discovered that social media is now not the favored vacation spot for enterprise movies. We now see movies being shared on firms’ web sites greater than every other vacation spot. It’s not shocking both, as a result of touchdown pages which have a video on them really get 41% extra site visitors from search than these with no video. Web site movies additionally assist hold your guests on the location longer. This reduces the bounce charges and it boosts your web optimization worth. We all know that it is going to assist increase what you are promoting by merely placing a video on the location. We additionally know that buyers rated video because the primary most useful type of content material when it got here to procuring on-line. All of those components make an organization web site the prime spot to place a video.
Moreover, two of the highest three locations for video have been inside – and for good cause! After three years of distant work being on Zoom calls, and G hangs, the Zoom burnout actually caught as much as us. As an answer, companies turned to asynchronous video to assist to chop down on prolonged emails and conferences. Now, individuals are creating movies to current compelling data in a manner that engages and resonates with their audiences, each distant and in individual. In 2023, you possibly can count on to see much more video content material in your each day communications.
What are the most important challenges companies face when creating movies
Lastly, we needed to know what challenges companies face when creating movies. What we discovered was that it wasn’t lack of time, a scarcity of enthusiasm, and even lack of knowledge. Moderately, it was the lack of concepts.
As a content material marketer, that is one thing I do know I can undoubtedly relate to. After one or two movies, I begin to get author’s block as to what I’ll make subsequent. Fortunately, we have recognized the high six use instances and the highest six kinds of movies that companies are making. After seeing these examples, it’s solely going to assist spur much more concepts. However earlier than I share these, I additionally need to say is do not overthink it. A variety of the time, we expect we’ve got to make an enormous story and make it actually fairly and excellent. However loads of what we’re seeing is straightforward movies, like an organization announcement or group announcement, being shared. For those who’ve received one thing to inform your clients, flip the video digicam on and create a video. Video is a technique to talk. So simply take into consideration what message you are making an attempt to get throughout, and how one can deliver that to life with a video. That is my finest recommendation for you.
Prime 6 movies made by companies
Let’s dive into these high six kinds of movies made by enterprise.
#1: Explainer movies
Primary is explainer movies. These are a good way to speak a enterprise’s worth proposition shortly and clearly. A number of the finest explainer movies we see are concise, visually interesting, and fascinating. They use easy language to convey advanced concepts, they usually’re designed to carry the viewer’s consideration from begin to end.
When creating an explainer video, it is essential to outline your target market, craft a compelling script, and use high-quality animation and visuals to maintain the eye of your viewer. You can even optimize your video for web optimization by together with related key phrases within the title, the outline, and the tags while you’re posting it.
One other finest apply for explainer movies is to maintain it quick and candy. Intention for a size of 1 to 2 minutes. I do know we’re used to quick and candy being a 30 second social media video, however for an explainer video, you want sufficient time to get the message throughout. Use clear and concise language to clarify your services or products. Use the visuals and animations to assist illustrate your factors and embrace a call-to-action on the finish of your video in order that your buyer or potential buyer will know what to do subsequent.
Right here is an instance of an important explainer video created by our buyer, Zeen101:
animoto:https://d2of6bhnpl91ni.cloudfront.internet/cms/ZEEN_Homepage_1080p-70081f71a9.mp4
#2: Coaching movies
Subsequent up is coaching movies. Coaching Movies are used to coach staff on varied features of their job. You may make them for issues like onboarding, compliance, and even the skilled growth of your staff. Coaching Movies are perfect for companies with massive or distributed groups, as they permit for constant and scalable coaching.
The very best coaching movies are clear, concise, and fascinating. They use visuals and storytelling to convey advanced data in an easy-to-understand format. When making a coaching video, it is essential to outline your studying goals. Among the finest practices that we see is breaking the content material down into bite-sized chunks to make it simpler to devour. The supporting visuals should be participating and related to what they’re studying. They tackle a conversational tone to have interaction your viewers, in order that it would not really feel like they’re being spoken at, however quite, such as you’re all on this collectively.
Earlier than sharing your coaching, you possibly can take a look at it with a pattern viewers to make sure it is efficient. It is a good way to create one and make it possible for it really works earlier than you undergo and create much more movies.
Here’s a actually nice coaching video created by our buyer, amey:
animoto:https://d2of6bhnpl91ni.cloudfront.internet/cms/NEW_JWS_crew_training_-_Part_1_-_shortened_1080p-84a6dab451.mp4
I believe it is also encouraging to know that you would be able to deliver your individual spin to it. Merely choose a template after which make it your individual. That’s what all of our clients are doing.
#3: Promotional movies
The subsequent one we need to discuss is promotional movies. Promotional movies are designed to advertise a product service and even an occasion. They’re usually quick, attention-grabbing movies that spotlight the important thing advantages of your providing. The very best promotional movies are artistic, entertaining, and shareable, as a result of the extra those who hear about your promotion, the higher.
Promotional movies use storytelling to create an emotional reference to the viewer and encourage motion. That is tremendous essential. We regularly see individuals forgetting to incorporate a name to motion, and we all know it is actually essential to level your viewer in the fitting course on the finish of the video.
When making a promotional video, give attention to the advantages of your providing quite than the options; not a lot discuss concerning the product itself or the service itself, however quite the advantages your buyer will really feel. Once more, use visuals and music to create a compelling ambiance and hold the viewer engaged.
Now let’s take a look at a few of the finest practices for promotional movies. First, make it visually interesting and attention-grabbing. The primary three to 5 seconds are tremendous essential, we name it the hook. To do that, you possibly can spotlight the advantages and the distinctive options of your services or products or present your services or products in motion. Even when it is from an occasion, you possibly can share this footage to entice your clients as effectively. Use music and sound results to create an emotional connection along with your viewers. This can be a large one, particularly if it is for an occasion or upcoming vacation like Mom’s Day.
Utilizing driving or heart-tugging music may help your clients emotionally connect themselves to the services or products that you just’re promoting. We have a superb instance of a promotional video made by the Los Angeles Zoo.
animoto:https://d2of6bhnpl91ni.cloudfront.internet/cms/Walk_for_the_Wild_2023_60_Secs_SKECHERS_Snap_Vertical_348350672_1080x1920_F30-867afb50c0.mp4
#4: Inside communication movies
Subsequent up is inside communications movies. That is proving to be considered one of my favorites, as a result of we’re seeing such a breadth of use instances with inside comms movies. The completely different ways in which companies are utilizing video to speak with their groups has been actually inspiring to me, and I hope will probably be for you too!
These movies are used to speak essential messages to staff resembling updates, bulletins, and coaching supplies. They are perfect for companies with hybrid, distant, or distributed groups seeking to foster connection, communication, and most significantly, engagement.
When creating an inside communications video, it is essential to make use of a conversational tone, and make your message succinct and to the purpose. However most significantly, the perfect factor is to be as genuine as attainable. These movies are a good way to bridge the space between distant groups and convey the group collectively. They’re the proper alternative to let your character and the character of what you are promoting actually shine.
An effective way to do this is thru webcam recordings and even voiceovers. However in the event you’re a bit of shy or uncomfortable making these personalised movies, you possibly can nonetheless deliver out the tone of voice of what you are promoting in your messaging. Among the finest practices for inside communications movies is to maintain it quick and to the purpose. Use a conversational tone to have interaction your viewers. Use visuals to assist your message, particularly visuals of individuals and members of your group.
So now, right here is a superb instance of how one other enterprise is utilizing video for inside communications. This video was made by the group at MindLeaf Applied sciences, Inc.
animoto:https://d2of6bhnpl91ni.cloudfront.internet/cms/Animoto_video_1080p (11)-9a74f9a556.mp4
#5: Testimonial movies
This subsequent one is definitely considered one of my favorites, and that is largely as a result of they’re actually simple to create. Testimonial movies characteristic glad clients or shoppers sharing their optimistic experiences of your services or products. They are often very validating for potential clients to see. These movies are highly effective advertising and marketing instruments as they supply social proof that builds belief with potential clients. The very best testimonial movies are genuine, emotional, and relatable.
One of many easiest methods to create a testimonial video is to take any of the evaluations that you’ve got on-line. For those who’ve received Google evaluations, Yelp evaluations, or any form of evaluations, you possibly can merely reduce and paste them right into a video with some images.
When making a testimonial video the place you’ll be interviewing your clients, it is essential to decide on a buyer or consumer who’s articulate, enthusiastic, and consultant of your target market. Your potential clients need to have the ability to relate to your present clients, they usually need to see that they are surely having fun with your providing.
Let us take a look at a few of the finest practices for testimonial movies. As soon as once more, discuss with actual clients about their successes along with your services or products. Ask particular inquiries to get detailed responses. Don’t be afraid to immediate them and provides them a query to reply. It may be higher than giving them free vary, as a result of you possibly can actually hone it in and get the message throughout that you just’re making an attempt to speak. Use both visuals of your buyer, the product, or higher but, them utilizing the product. If you cannot have your clients converse on digicam, utilizing a quote from them will be equally as spectacular.
Right here is an instance of a testimonial video so you possibly can see how they pan out.
animoto:https://d2of6bhnpl91ni.cloudfront.internet/cms/Testimonail_Barnhouse-2e16cca21f.mp4
#6: Gross sales movies
The final use case that we will share right this moment is gross sales movies. Gross sales movies are designed to influence potential clients to buy your services or products. I do not find out about you, however my inbox is inundated with gross sales emails and from time to time, they’ll embrace a video. Once they’ve turned their webcam on so you possibly can really put a face to their firm, it might probably make “chilly emails” a bit of bit extra private. Exhibiting a bit extra about your product, whilst you’re talking to the shopper within the video can have a fair larger influence.
Gross sales movies are usually longer than different movies, they usually give attention to the advantages that you just’re providing. They’re additionally much more private. They provide you a chance to talk the consumer’s title and discuss to them extra immediately. When making a gross sales video, it is essential, as soon as once more, to outline your target market, and to focus on the advantages that you just’re providing. Use social proof to construct your credibility.
Give attention to the advantages of your services or products and use visuals to show how your services or products solves the issue. This may undoubtedly resonate with the viewer. Use buyer success tales or testimonials to construct belief. Don’t overlook to incorporate a name to motion on the finish of the video.
This instance is greater than only a video – it is a template! Click on the button beneath to make use of this free Animoto template and create your individual personalized gross sales video.
youtube:https://www.youtube.com/watch?v=4Zursrv2nR0
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Easy methods to make a video the simple manner with Animoto
Now I might like to indicate you simply how simple it’s to make use of Animoto. I need to present you every little thing that Animoto affords, so that you could begin making these movies in minutes. Simply create a free account and comply with together with the video beneath!
youtube:https://www.youtube.com/watch?v=lHO4ilKqMvY&t=38s
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