Inventive Director Oz Smith at Soma Studios in Melbourne, Australia: “We created a sequence of class idents for the MADC (Melbourne Promoting, Design + Creativity) awards and showcase across the theme ‘We will’t consider it is a job’.
“We got artistic freedom to specific every class as we needed as long as it was one thing we’d at all times needed to do or couldn’t usually get away with.
“This gave us scope to be playful and irreverent by popping champagne corks out of fluffy characters’ bottoms and exhibiting artistic egos exploding. One of many idents was us speaking about all of the issues we may do within the idents as a recorded video name simply to be tremendous meta about the entire idea.
“The movies had been all screened with reside, improvised music on the occasion which was an amazing alternative to get real-time suggestions on our work.”
Consumer: MADC (Melbourne Promoting, Design + Creativity)
Manufacturing: Soma Studios
Inventive Director: Oz Smith
EP: Charlotte Parsons
Sound Design: Bang Bang Studios
