There’s a Tremendous Bowl 2024 drone present within the works this weekend. Ye this drone present doesn’t actually have something to do with soccer in any respect. As a substitute, this drone present takes one of many key the reason why some folks watch the Tremendous Bowl — inventive promoting — and utterly uplevels it. Turned up so excessive, in reality, that these adverts are within the sky.
Tremendous Bowl LVIII is about for this Sunday, Feb. 11 at Allegiant Stadium in Las Vegas, Nevada. There, Nationwide Soccer Convention (NFC) champion San Francisco 49ers and the American Soccer Convention (AFC) champion — and defending Tremendous Bowl champion — Kansas Metropolis Chiefs will play a rematch recreation. Positive, most followers will probably be primarily there for the epic battle between the 2 groups. Others may prioritize the Usher halftime present or a possible Taylor Swift sighting. However we’ve bought our eyes on the Tremendous Bowl 2024 for one more cause: a drone present.
Go to Newport Seashore, the vacation spot advertising company for the Southern California metropolis, has plans to placed on what would be the first-ever, post-game drone mild present. A 1,000 drone, 12-minute mild present will fly over Allegiant Stadium in Las Vegas after the large recreation. Cable service supplier Cox Communications is a accomplice within the present.
For folk not watching in individual, it’ll even be live-streamed for viewers worldwide. Drones will fly in varied designs, which incorporates flying into the form of a QR code within the sky. Scan that code, and you may enter for an opportunity to win a trip package deal to Newport Seashore, California.
Who made the Tremendous Bowl 2024 drone present?
The present is being placed on by drone mild present firm SkyWorx. Primarily based in Boise, Idaho, SkyWorx affords drone present packages. Exhibits characteristic wherever from 100 to greater than 1,000 drones. They’re designed for model activations, music festivals, sporting occasions, company events and vacation celebrations. And how a lot does a SkyWorx drone present price? They worth based mostly on variety of drones used, and so they cost between $200-$400 per drone. Charges range based mostly on components together with complete variety of drones wanted, availability, time of 12 months and site.
Along with the drone present, Go to Newport Seashore will broadcast a business that may air in 60,000 Las Vegas strip resort rooms. Newport Seashore is a less-than one-hour flight away from Las Vegas.
It’s a compelling sort of promoting for Go to Newport Seashore, because the Tremendous Bowl is infamous for its advert spots. It will actually set a brand new normal for not simply tourism advertising, however Tremendous Bowl promoting as an entire.
Don’t fly drones in Vegas (in the event you’re not the drone mild present people)
The Newport Seashore Tremendous Bowl 2024 drone present is about to launch one hour after the sport ends.
However in the event you’re not SkyWorx, don’t depend on with the ability to fly drones in Vegas. Allegiant Stadium in Las Vegas is a ‘No Drone Zone’ for Tremendous Bowl LVIII. There are Momentary Flight Restrictions (TFRs) in place already — and so they’ll get stricter the nearer we get to the occasion.
And it’s not simply the stadium that’s a no-go. The FAA additionally prohibits drones round a number of further places throughout the days main as much as the occasion. That features Resorts World (on Feb. 8 within the afternoon and night) and Wynn On line casino (on Feb. 9 within the night). Get the complete particulars on all of the restricted locations in Las Vegas, and when, from the FAA web site.
Drone operators who enter the TFRs with out permission may face drone confiscation, fines that exceed $30,000 and potential prison prosecution.
And drones flying in locations they shouldn’t is sort of an issue. In accordance with counterdrone expertise firm Dedrone, 4,046 unlawful drone flights happened throughout a mixed 374 main sporting occasions in 2023. That’s a 20% enhance from related knowledge collected in 2022. The numbers are based mostly on the 59 stadiums that use Dedrone’s service.
Notably, the town of Las Vegas really makes use of DedroneCityWide, which is a kind of airspace safety infrastructure. Time Journal even rated Dedrone Metropolis-Broad Drone Detectionas one in every of The Time Greatest Innovations of 2023. And it has a legitimate use case. Drones flying over massive crowds has involved occasion organizers, who’ve instructed that drones may drop hazardous supplies on crowds.
Tremendous Bowl 2024 is a chosen SEAR 1 occasion by the Division of Homeland Safety, which is the best degree of safety for large-scale occasions within the U.S.
“After the October 1 occasion [2017 Mandalay Bay mass shooting], we realized that we needed to analyze all potential risk vectors to our metropolis, together with drones,” in line with an announcement from the Las Vegas Metropolitan Police Division. “Forward of Tremendous Bowl LVIII, our collaboration with exterior safety and public security teams, each private and non-private, is crucial to offering a secure surroundings.”
A historical past of Tremendous Bowl drones
Whereas Go to Newport Seashore will set a brand new normal for promoting, the idea of Tremendous Bowl drones is hardly new. In 2022, a sequence of Tremendous Bowl drone mild reveals within the days main as much as the sport flew in downtown Los Angeles. The hype-building drones flew in iconic shapes like a soccer and the NFL emblem in what was the NFL’s first-ever Tremendous Bowl drone mild present.
Again in 2019, drones flew as Maroon 5 carried out with Huge Boi, Travis Scott, and Sleepy Brown throughout the Pepsi Tremendous Bowl LIII Halftime Present at Mercedes-Benz Stadium in Atlanta, Georgia.
Two years earlier than that in 2017, a whole bunch of drones flew throughout Girl Gaga’s Tremendous Bowl halftime present throughout Tremendous Bowl LI at NRG Stadium in Houston, Texas.
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