Alvin Groen, interactive director at Uncommon Quantity in NYC: “We just lately accomplished the design and set up of an 11-story generative sculpture for WarnerMedia’s New York headquarters in Hudson Yards.
“Set towards the backdrop of the Manhattan skyline, the Prow Sculpture is fabricated from 258,000 particular person LED pixels. Its concentric rings create a volumetric visible impact, offering a dimensional canvas the place WarnerMedia reveals and movies are algorithmically interpreted as animated artwork.
“Customized software program decodes broadcast-ready media property on the fly, analyzing audio and visible content material to extract the visible parameters which form the Prow’s realtime-rendered generative system.
“Docents can management the sculpture’s modes and supply media by a digital interface positioned at each the highest and backside flooring of the Prow. When idle, the interface shows details about content material that’s being showcased on the LED sculpture.”
Consumer: ESI Design, WarnerMedia
Manufacturing: Uncommon Quantity
Inventive Director: Jonathan Kim
Technical Director: Andrew Bell
Head of Manufacturing: Allison Keiley
Govt Producer: Jillian Stevens
Producer: Grace Park
Design/Movement: Robert Hodgin, Alvin Groen, Vinicius Naldi
Builders: Paul Houx, Greg Kepler
