From the discharge
UNIT9 – beforehand named ‘Manufacturing Firm of the 12 months’ by the US promoting business – is additional enhancing its transatlantic digital providing after hiring Media Ridha to fill the newly created position of ‘Head of Digital’, strengthening the corporate’s affect within the North American market.
Previously an Govt Producer at MediaMonks, Google and Jam3, Ridha provides additional Web3 and Metaverse information to UNIT9’s arsenal one 12 months after the corporate launched its devoted Metaverse Advisory Division (M.A.D).
She joins a worldwide group that has been designing and creating cutting-edge digital experiences for the previous 26 years – from a mind-ordering pizza app for Domino’s, to deep faking Lionel Messi, and pitting John McEnroe in opposition to AI digital avatars from his previous. The formation of this model new position indicators UNIT9’s continued dedication to partnering with forward-thinking purchasers on digital-led world-firsts.
Working as a conduit between UNIT9’s North America and EMEA groups, Ridha will work intently with UNIT9 US Founder Michelle Craig, US Director of Manufacturing Mindy Lubert, and EMEA MD Rosh Singh. Her focus will probably be on increasing the inventive providers providing throughout the North American market, main on digital and tech-led tasks.
Mindy Lubert, UNIT9’s US Director of Manufacturing, feedback: “Media is no doubt a pioneering thinker within the digital area, her in depth experience making her a robust addition to our group in North America. We’re extremely excited to see how her strategic pondering will lengthen into UNIT9’s inventive providers providing. She shares our ardour for tasks which have by no means been performed earlier than – which immediately makes her a UNIT9-er in our eyes.”
Media Ridha provides: “What drew me to UNIT9 was the prospect to contribute to a group with a devoted ambition in the direction of innovation and creativity, and to unearth new alternatives in an organization with a confirmed observe document in rising tech tasks and expertise design.
“It was a straightforward and in some methods serendipitous resolution; as our relationship with know-how & tradition continues to evolve so quickly, UNIT9’s maker mindset is completely set as much as establish, discover and ship on this new set of expectations and needs. I’m excited to broaden our digital providing in North America the place we are able to empower and ship for our companions & make some critical waves.”
