Brooklyn director and CG maven Wes Cockx raced the clock to ship this kinetic launch movie showcasing the options and prospects of Microsoft’s new AI-powered Bing Chat in simply two weeks.
Wes Cockx: “The largest problem with this challenge was undoubtedly the turnaround. I used to be briefed for kickoff on Wednesday, April nineteenth, and delivered the whole lot on Monday, Could 1st.
“All display screen UI’s we’re delivered by Microsoft as stills in Figma > cleaned up in Illustrator > animated in After Results and exported to make use of as animated supplies in Redshift/Cinema 4D. Whereas these have been being adjusted and signed off, digicam motion and environments have been being arrange.
“After sign-offs, the whole lot needed to go very quick to ship finals to the farm for 4K renders. Within the meantime, the complete edit of the movie was being made with the wireframe animations which Zelig used to begin constructing the soundtrack. It was nerve-racking at occasions but additionally a really satisfying problem.”
Shopper: Microsoft
Director/animator: Wes Cockx
Music/sound design: Zelig Sound
