Canadian youngsters and household outfit Wildbrain has promoted Josh Scherba to the function of president and CEO, taking on for outgoing CEO and vice chair Eric Ellenbogen. Scherba has additionally been appointed to the corporate’s board of administrators.
Along with Scherba’s promotion, the corporate has additionally appointed chief advertising and marketing and types officer Jim Fielding as its new strategic advisor to the CEO and board of administrators.
Extra on the appointments:
- Wildbrain is likely one of the world’s largest youngsters and household content material firms. Its catalog consists of properties akin to Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget, and Degrassi. The corporate’s Vancouver animation studio produces collection and movies together with The Snoopy Present, Sonic Prime, Chip and Potato, Strawberry Shortcake: Berry within the Huge Metropolis, Carmen Sandiego, and Go, Canine. Go!
- Scherba has greater than 20 years of expertise within the trade and has been with Wildbrain since 2006. In 2018, he was appointed president and has pushed a content-led method to rising and monetizing the corporate’s manufacturers. Scherba has established and nurtured partnerships with quite a few world manufacturers together with Apple TV+, Netflix, Amazon, Sega, Youtube, the BBC, and Mattel. Based on Wildbrain, he was additionally the driving issue behind the corporate’s acquisition of animation and vfx firm Home of Cool.
- In a launch, Scherba stated: “I sit up for persevering with to work with our gifted individuals throughout the group, our passionate administration crew and the board to additional execute on our world technique, with a renewed deal with key franchises to drive profitability for the long-term success of the enterprise and improve worth for shareholders. With our beloved iconic manufacturers, akin to Peanuts, Teletubbies, and Strawberry Shortcake, in addition to the artistic experience we’ve invested in throughout our groups and our actually world attain in distribution and licensing, we maintain a singular place of power within the evolving market to proceed capitalizing on significant partnerships for content material and shopper merchandise.”
- Fielding is a longtime consumer-products vet who has labored for Disney, Dreamworks, and twentieth Century Fox. He’s the previous president of Disney Shops Worldwide, the place he revamped the corporate’s digital and bodily marketplaces globally. In his expanded function, Fielding will oversee Wildbrain’s franchise and advertising and marketing features as the corporate transitions to its new management crew.
- Mentioned Fielding: “With its wealthy portfolio of IP, mixed with its in depth infrastructure and capabilities for content material and model administration, plus its wealth of gifted individuals devoted to artistic excellence, Wildbrain holds nice potential in right this moment’s world market. I’m excited to proceed my work with Josh and the Board to assist additional ignite Wildbrain’s IP and drive future development.”
Pictured at prime: Strawberry Shortcake: Berry within the Huge Metropolis, The Snoopy Present, Sonic Prime
