This yr we had the wonderful alternative to create the 2022 theme artwork for probably the most prestigious tennis tournaments on the earth – the US Open. Every year the US Open works with an artist to develop that yr’s theme artwork, and there have been some wonderful artists to take part together with the likes of Peter Max. The undertaking started with presenting concepts to the US Open crew, specializing in ideas that emphasised the placement of the event in New York Metropolis, and the electrical pleasure that attendees expertise. 2022 additionally celebrated the twenty fifth anniversary of Arthur Ashe Stadium, so we additionally needed to pay tribute by that includes the enduring stadium heart stage.
The design wanted to be iconic, and a fast learn as you had been viewing it on the wall of a subway station, or on a t-shirt. We selected a daring, minimalist tackle the New York skyline coming along with Arthur Ashe Stadium, and line work representing the buzzing neon lights of New York Metropolis at evening. With 4 totally different coloration palettes, the paintings was used on quite a lot of advertising and marketing supplies, bodily installations, and merchandise obtainable on the event.
And as a closing icing on the cake, our personal Dan Kuhlken obtained to attend the US Open in individual, getting a take a look at our work within the flesh, and the stellar work the US Open advertising and marketing crew put collectively, from the court-side animated theme artwork, to the steps and 3D installations. Thanks once more to the crew on the USTA for entrusting us with the 2022 theme artwork, and take a look at all the nice protection of the assorted purposes of the artwork beneath.
