From the staff at movement studio Illo in Turin, Italy: “We have been excited to work with mobile IoT platform Hologram and convey their imaginative and prescient of a related future (and current!) to life for his or her participation within the Cell World Congress in Barcelona.
“Their progressive product gives over-the-air redundant protection and updates to IoT units spanning greater than 470 networks in over 200 nations. With a purpose to showcase this game-changing product, we designed a movement graphics video with a glossy, up to date Web3 look.
“Type-wise, the venture was inbuilt darkish mode, with vibrant gradients and wealthy, colourful visuals standing out in opposition to the backdrop. Wee combined 3D with 2D graphics and launched collage components to higher signify the assorted industries Hologram works with.
“The problem was to mix these numerous design components collectively in a cohesive, but surprising approach, and create a particular, memorable search for the product. With a purpose to obtain this and higher categorical the lag vs redundancy ideas, together with the ever-changing connectivity panorama, we created an animated grid and targeted on versatile and malleable typography, to strengthen the adaptability function.”
Consumer: Hologram
Manufacturing: Illo
Artistic Director: Ilenia Notarangelo
Artwork Director/Design Lead: Arianna Cristiano
Designer: Andrea Vago
Animation Lead: Valerio Di Mario
Animator: Fabio Orlando
Copywriter: Emilia Barbu
Producer: Daniel Ceballos
Portfolio: Giovanna Crise
Sound Design: Fabrizio Martini
