Working with advert company Nunchi and their sister digital studio Hoy, Oh No Gravity crafts a clear and intelligent product movie for the Backbone seating system from Swedish workplace chair model Savo.
Oh No Gravity EP Richard Bunke in Gothenburg, Sweden: “This was an fascinating venture for us since it’s our first one leaving the consolation zone of our bizarre 3D purposes and going headfirst into Unreal Engine.
“The preliminary thought was to showcase Savo Backbone as a modular seating platform that may very well be positioned wherever and displays itself in infinite methods. We constructed completely different variants and performed round with environments and even the regulation of gravity to create the sensation of a limitless world with bizarre components in it.
“The problem was to do all this with out being too particular, however nonetheless discover methods to showcase the huge quantity of prospects.
“We labored intently along with advert company Nunchi on the inventive facet and Hoy on the technical and after some fundamental information and steering into the world of Unreal, the workflow was intuitive and simple.”
Right here’s the widescreen exhibition model in situ:
Shopper: SAVO
Company: Nunchi
Manufacturing: Oh No Gravity, Hoy
Inventive Director: Tobias Martinsson, Robin Jakobsson
Design/Animation Director: Robin Jakobsson
Animator: Felix Bengtsson
