CD Igor Sordokhonov at Media.Work: “Launching the brand new and revolutionary Invincible 3 trainers, Nike requested us to think about methods to explain the mannequin’s revolutionary cushioning. Connecting the playful world and the advantages of actuality, we current all of the potential pillowy incarnations, visualizing a way of full softness, cloudiness, and luxury on the foot.
“Balancing between actuality and the exaggerated world, we caught a wave of vividness and super-cush softness to seize the brand new advantages of the product. By way of the altering states, we found a brand new world hidden beneath the only real – unbelievable, however tactile and actual.”
Shopper: Nike
Manufacturing: Media.Work
Inventive Director: Igor Sordokhonov
Artwork Director: Dmitry Ponomarev
Designer/Animator: Roman Eltsov, Denis Semenov, Sergey Shurupov, Alexandra Vorobeva, Aleksei Komarov, Artur Gadzhiev, Kirill Makhin, Daniil Makhin
3D Modeler: Lubov Lobanova
Textual content: Alexandra Kotova
Sound: Artem Markaryan
