Woodwork Amsterdam and director Menno Fokma kick digital road style up a notch on this glitchy showcase for the limited-edition IRL adidas “Into the Metaverse” assortment impressed by the NFT, Indigo Herz.
From the group at Woodwork Amsterdam: “To convey this marketing campaign to life, our group created a seamless journey that takes you thru completely different landscapes and showcases new merchandise. As an alternative of the extra apparent Metaverse aesthetic, we determined to method it as if the actual world was a simulation, with bizarre glitches and errors.
“This method supplied a singular perspective and added a component of shock to the marketing campaign. The interaction between the actual and digital worlds was a key facet of our venture, and we utilized a spread of strategies to attain this impact.
“Our group was significantly within the concept of rendering objects that seem as if they’re being loaded into the Metaverse, with unfavorable house and unoptimized components creating a way of detachment from actuality.”
“Our method concerned combining numerous strategies, beginning with 3D scanning of bodily environments utilizing Lidar, adopted by filming on location and a photograph shoot utilizing probe lenses. On the similar time, we started experimenting with 3D scans of the merchandise, exploring new methods of distorting objects and manipulating their type.
“Our group was significantly within the concept of rendering objects that seem as if they’re being loaded into the Metaverse, with unfavorable house and unoptimized components creating a way of detachment from actuality. We performed with this idea by ripping objects out of the actual world and projecting them again into the Metaverse.
“For adidas, the gathering permits them to strengthen their place as leaders within the Web3 discipline. For shoppers, the gathering presents a possibility to interact with the NFT group and expertise cutting-edge purchasing experiences that mix the digital and bodily worlds.”
Consumer: Adidas
Senior Portfolio Supervisor: Luke Welch
Challenge Supervisor: Sophia Feary, Juri Schier
Inventive Director: Richard Askin
Inventive Lead: Maarten Apeldoorn
Producer: Jeoffrey van Overveld, Nadine Kuilboer
Manufacturing: Woodwork Amsterdam
Inventive Director: Marvin Koppejan
Director: Menno Fokma
3D Lead: Ernst Noort
3D Artist: Tim van der Wiel
Movement Design: Lennard Goede
Shoot Lighting: Tara Bisoen
Producer: Nina Fabel, Gayle van Bochove
Case movie audio: THNDR
