Inventive studio Makiné has signed with Deirdre Rymer Rivard of BLUSH Inventive and Lisa Gimenez of Lisa G. & Co. for business illustration within the US.
The signing comes after a stellar 2022 for Makiné, as the corporate continued its progress streak within the promoting and leisure advertising and marketing sectors with Clio and Promax-winning campaigns for purchasers comparable to Audible, Freeform, MTV, and Disney. The studio has additionally obtained quite a few award nominations in 2023 to this point and just lately concluded a two-year engagement because the social media companion for James Cameron’s blockbuster Avatar: The Method of Water, the third highest-grossing film of all time.
“Makiné has been a trusted inventive companion for high companies and types for almost twenty years, and it’s a task we take to coronary heart,” says CEO and Government Producer Maria Alejandra Padua, who has led Makiné as a 100% minority and woman-owned firm since its inception. “Now we have achieved this by delivering high-end inventive and crossing boundaries, from our origins in Hispanic promoting to our growth within the common market. With Lisa and Deirdre on our facet, our visibility and attain as a hybrid studio will proceed to develop.”
“It’s unattainable to debate the success of an organization that’s been round so long as Makiné,” provides Gimenez. “Their momentum within the common US market comes as no shock. They perceive the US market calls for for extra variety and inclusivity as a result of they’ve been within the trenches making that transformation as a studio for years, with a crew of super-talented folks main the cost. I’m excited to assist construct on that momentum, particularly because the advert trade more and more turns into one market.”
For the previous a number of years, Makiné has steadily constructed a much bigger footprint within the leisure and promoting enterprise, bringing its creative-first strategy to such purchasers as T-Cell, Toyota, Amazon, P&G, Merrill Lynch, and Google. 2022 noticed the studio’s work acknowledged by a number of Clio, Promax North America, and Promax LATAM awards in classes spanning model picture, 360° campaigns, and social content material, in addition to design, movement graphics, and animation. Makiné continues to work with such purchasers as FX, FOX, and Audible along with high promoting companies Conill, Saatchi & Saatchi, and Leo Burnett.
“Makiné’s elite crew persistently delivers on the highest degree, producing each large ideas and solution-driven work,” concludes Rymer. “As a bespoke studio, their capability to be adaptive, responsive, and considerate is spectacular. They’re at all times exceeding expectations, and greater than prepared for prime time, particularly as shoppers more and more look to manufacturers and studios to create content material that displays their identities.”
About Makiné:
Launched in 2003, Makiné is a inventive studio specializing in promoting and advertising and marketing content material for manufacturers, media, and leisure corporations. Led by Maria Alejandra Padua, the 100% Latina-owned and minority-certified firm has garnered Cannes Lions, Clio, The One Present, D&AD, Webby, and Promax awards over its 20 years within the enterprise. It’s a trusted companion to such manufacturers as Amazon, Coca-Cola, BMW, Disney, Toyota, T-Cell, and P&G, amongst many others.
