Seize that money with each arms and make a stash.
A cheerful occasion surrounding certainly one of rock and roll’s seminal albums has turned bitter for some animation business followers of Pink Floyd. The English rock band is collaborating with the British Movie Institute (BFI) on an animated music video competitors celebrating the 50th anniversary of their seminal Darkish Facet of the Moon album, however eagle eye investigators from the group have fond extremely objectionable phrases within the submission guidelines’ small print. Apparently, the band and BFI will take full possession and rights to monetize all entries, no matter closing placements.
In response to band member Nick Mason within the above official competitors announcement video, the band calls on “a brand new technology of animators” of all types to create a brand new animated music video for one of many 10 songs on the 1973 album, within the spirit of its earlier animated visuals. On its face, the competition seems fairly thrilling with massive prizes (a £100,000 grand prize amongst different smaller financial awards) and loads of clout. Nonetheless, stripping inventive possession is exploitative, given the unbelievable quantity of labor that goes into creating such a bit. The animation group is in an uproar on Twitter.
That is fully unethical. Pink Floyd are an enormous band with big budgets and but they’re doing a ‘competitors’ which is able to get them tonnes of free music movies. Do they realise how labour-intensive animation is? https://t.co/LfXhViM696
— Joseph Wallace (@josephwallaceuk) January 20, 2023
The individual working this social media is getting paid. Whoever considered this silly concept is getting paid. Pink Floyd is getting paid. Why would you make an animator or filmmaker work without spending a dime? Publicity ain’t gonna pay your lease.
— Dave Scheidt (@DaveScheidt) January 20, 2023
So, you might be gifting away lunch cash for perhaps a whole lot of music movies, which you may absolutely personal the copyrights to, asking most of these college students and upcoming artists you a lot need to assist to work without spending a dime.
Cash, it is a hit. Do not give me that do goody good bullshit. pic.twitter.com/eZ1cqEpqXR— Joaquín Baldwin (@joabaldwin) January 22, 2023
There may be merely no good – or acceptable – cause for the competition holders to remove creator possession until they want to monetize or in any other case use the work with out compensating the creators. Maybe they’ll re-release the album’s 10 songs with new movies, but there is just one grand prize winner, that means many artists will probably be woefully under-compensated. Given the very nature and message of Darkish Facet of the Moon, of all of the creatives at present within the leisure scene, the members of Pink Floyd must be those to grasp the significance of defending artists’ rights.
ClientEarth, an environmental charity that additionally has ties to the competitors, beforehand auctioned off a group of the band’s basic guitars to assist combat local weather change. Whereas it’s unclear precisely how a lot data of or accountability for the submission guidelines both the charity or BFI has, they’re occasion to the exploitation. BFI is listed, together with Mason and Pink Floyd’s inventive director Aubrey “Po” Powell as members of the panel judging a winner.
Makes an attempt by AWN to succeed in the competitors group in addition to ClientEarth, the BFI, and the publicist who despatched a press launch asserting the fiftieth anniversary contest, have to date gone unanswered.
Cybersecurity specialist by day, investigative journalist by evening.
