New York’s Unsaid Studio elevates the reason for blood donation to a brand new stage of poignancy and magnificence with this minimalist, type-driven marketing campaign for the US non-profit Reward of Life via DDB NY.
Tom Buch, ECD at Unsaid Studio: “Reward of Life’s mission is to treatment blood most cancers by mobile remedy. Selling the noble act of blood donation, we teamed up with company DDB to appreciate a marketing campaign by lovely design and movement.
“The marketing campaign celebrates the truth that a affected person and a donor are inextricably linked endlessly. To assist visualize this, the general idea was to attach names by shared letters. Serving to to point out the human tales and add weight to one thing that may usually be nameless.
“The simplicity of the work meant that there was no room to cover, the animation needed to be flawless.”
“Only one font, a palette of solely black and white. The profound simplicity of the work stands out amongst all of the noise and provides weight to the idea. Particularly when it was considered amongst all of the busy screens in Occasions Sq. or within the dense pages of The Washington Put up.
“One of many major challenges was to successfully convey the fragile and critical subject material with style and magnificence. The simplicity of the work meant that there was no room to cover, the animation needed to be flawless.
“Inventive exploration in 3D software program proved to be instrumental in taking the venture to a brand new stage. Unlocking that additional dimension helped us discover new, seemingly boundless inventive avenues. This enabled the group to attempt progressive approaches and push the boundaries of creativity to reinforce the affect of the Reward of Life marketing campaign.”
Consumer: Reward of Life
Company: DDB NY
CCO: Mat Bisher
Inventive Director: Mussashi Shintaku, Vinicius Fernandez
ECD: Paulo Junger
Head of Manufacturing: Teri Altman
Producer: Maya McGauley
Manufacturing: Unsaid Studio
Director: Doug Bello
ECD: Tom Alex Buch
Govt producer: Keka Petrich
Animator: Pablo Porto
Modeler: Luciano Nader
Producer: Marina Parreira
