NVIDIA and WPP have simply introduced they’re creating a content material engine that harnesses NVIDIA Omniverse™ and AI to allow artistic groups to provide high-quality business content material sooner, extra effectively and at scale whereas staying totally aligned with a shopper’s model.
The brand new engine connects an ecosystem of 3D design, manufacturing, and inventive provide chain instruments, together with these from Adobe and Getty Pictures, letting WPP’s artists and designers combine 3D content material creation with generative AI. This permits their purchasers to succeed in customers in extremely customized and interesting methods, whereas preserving the standard, accuracy and constancy of their firm’s model identification, merchandise, and logos.
NVIDIA founder and CEO Jensen Huang unveiled the engine in a demo throughout his COMPUTEX keynote deal with, illustrating how purchasers can work with groups at WPP, the world’s largest advertising and marketing providers group, to make giant volumes of brand name promoting content material corresponding to pictures or movies and experiences like 3D product configurators extra tailor-made and immersive.
“The world’s industries, together with the $700 billion digital promoting business, are racing to appreciate the advantages of AI,” Huang stated. “With Omniverse Cloud and generative AI instruments, WPP is giving manufacturers the power to construct and deploy product experiences and compelling content material at a stage of realism and scale by no means attainable earlier than.”
“Generative AI is altering the world of selling at unbelievable velocity,” stated Mark Learn, CEO of WPP. “Our partnership with NVIDIA provides WPP a novel aggressive benefit via an AI resolution that’s obtainable to purchasers nowhere else available in the market at present. This new know-how will remodel the best way that manufacturers create content material for business use, and cements WPP’s place because the business chief within the artistic software of AI for the world’s high manufacturers.”
An Engine for Creativity
The muse for this new content material engine is Omniverse Cloud — a platform for connecting 3D instruments, and creating and working industrial digitalization purposes. This enables WPP to seamlessly join its provide chain of product-design information from software program corresponding to Adobe’s Substance 3D instruments for 3D and immersive content material creation, plus computer-aided design instruments to create brand-accurate, photoreal digital twins of shopper merchandise.
WPP makes use of responsibly educated generative AI instruments and content material from companions corresponding to Adobe and Getty Pictures so its designers can create different, high-fidelity pictures from textual content prompts and produce them into scenes. This consists of Adobe Firefly, a household of artistic generative AI fashions, and unique visible content material from Getty Pictures created utilizing NVIDIA Picasso, a foundry for customized generative AI fashions for visible design.
With the ultimate scenes, artistic groups can render giant volumes of brand-accurate, 2D pictures and movies for traditional promoting, or publish interactive 3D product configurators to NVIDIA Graphics Supply Community, a worldwide, graphics streaming community, for customers to expertise on any net gadget.
Along with velocity and effectivity, the brand new engine outperforms present strategies, which require creatives to manually create tons of of 1000’s of items of content material utilizing disparate information coming from disconnected instruments and programs.
The partnership with NVIDIA builds on WPP’s current management place in rising applied sciences and generative AI, with award-winning campaigns for main purchasers around the globe.
The brand new content material engine will quickly be obtainable completely to WPP’s purchasers around the globe.
Dan Sarto is Writer and Editor-in-Chief of Animation World Community.
