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HomeAnimationsInventive Studio ‘ILMxLAB’ Rebrands as ‘ILM Immersive’

Inventive Studio ‘ILMxLAB’ Rebrands as ‘ILM Immersive’

Industrial Mild & Magic (ILM) has introduced the rebranding of its artistic studio ILMxLAB as ILM Immersive. Established in 2015 with expertise from Lucasfilm, ILM, and Skywalker Sound, the studio has launched a number of award-winning experiences in immersive storytelling for Star Wars and Marvel Studios.

VP of Immersive Content material Vicki Dobbs Beck mentioned, “We’re proud to be an innovation hub with a dedication to persevering with to push the state-of-the-art on behalf of ILM and Lucasfilm, inviting our followers world wide to actually ‘Step Inside Our Tales.’ This new model title actually displays the expansion and evolution of our artistic studio and can serve us for a few years to return.”

Rob Bredow, SVP, Chief Inventive Officer, added, “It’s such an honor to work with such a gifted group of visible storytellers throughout all kinds of mediums. Our up to date identification higher displays our expertise, innovation, and the standard that ILM stands for throughout all of our divisions and world studios.”

ILM Immersive not too long ago launched Star Wars: Tales from the Galaxy’s Edge – Enhanced Version on PlayStation VR2. The studio goals to inform linked, revolutionary tales throughout a number of platforms via digital and mixed-reality storytelling.

Supply: ILM

Debbie Diamond Sarto's picture

Debbie Diamond Sarto is information editor at Animation World Community.



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